Articles

Event recaps, tutorials, and insights on GTM engineering.

February 10, 2025 · Mihnea Antoce

Sales Fundamentals: From Strategy to Execution

Recap of Mihnea's talk at the first 9th Floor meetup. Sales as a system — from ICP and signals through GTM strategy to execution and cold calling in EMEA.

salesoutboundcold-callingevent-recap

February 10, 2025 · Stefan Stoica

Building Your Own Data Edge

Recap of Stefan's talk at the first 9th Floor meetup. How to move beyond provider data and build custom datasets that give you a real competitive advantage in outbound.

datagtm-engineeringprogrammatic-searchevent-recap