SOTA GTM
State of the Art Go-To-Market
For people who want to discover better ways to do GTM by sharing what actually works in the real world - not "tool vendor" narratives or tech marketing. We talk honestly about what's best for which use case, where it breaks, and the caveats you only learn after you try to scale.
What we do
Newsletter
Event recaps, practical GTM breakdowns, and what we're learning. No spam, no fluff, just signal.
Events
Regular meetups where we go deep on real GTM problems. Live pipeline walkthroughs, data explorations, and practical workshops.
GTM Challenge
Submit your company's GTM case. We workshop it together, get actions on paper, and follow up to see what worked.
Events
View all →Articles
View all →Your Event Strategy Ends Too Early
Events are pay-to-play. Here's how to compete when you can't afford the big gold sponsorship - and why post-event outreach is where 70%+ of the results come from.
Sales Fundamentals: From Strategy to Execution
Recap of Mihnea's talk at the first 9th Floor meetup. Sales as a system - from ICP and signals through GTM strategy to execution and cold calling in EMEA.
Building Your Own Data Edge
Recap of Stefan's talk at the first 9th Floor meetup. How to move beyond provider data and build custom datasets that give you a real competitive advantage in outbound.
Stay in the loop
Event announcements, GTM breakdowns, and what we're learning. No spam.
GTM Challenge
Got a real GTM problem? Submit your case. We'll workshop it, get actions on paper, and follow up to see what worked.
Apply Now