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Beyond Tools & Tactics: GTM as a System

February 10, 2025 · Builders House, AFI Park 1, Bucharest

This meetup was for people who want to discover better ways to do GTM by sharing what actually works in the real world — not “tool vendor” narratives or tech marketing. We talked honestly about what’s best for which use case, where it breaks, and the caveats you only learn after you try to scale.

What we covered

Stefan Stoica — GTM Engineering How to use programmatic search and enrichment waterfalls to build company and contact datasets around a very specific ICP and problem. Turning public signals into real insights, picking the best data sources, and what’s real vs. hype with Clay and n8n.

Mihnea Antoce — Outbound in the Trenches The architecture behind pipeline: preparation before the first call, signal-based timing, and how cold calling compounds with consistent content touchpoints. When to move from founder-led execution to a trained team.

Who was there

B2B founders, GTM leads, SDR/AE leaders, growth/ops folks. Anyone doing outbound/ABM and tired of tool-first advice.

Format

Two short talks, then Q&A, then networking. Food, drinks, and time to hang out after.